This is not another seminar.

You've already learned how to build a business.

Now the question is whether what you've built can become bigger than your personal effort.

Most founder-led companies eventually hit the same invisible ceiling: the founder becomes the operating system. Decisions, standards, relationships, momentum — too much still routes through one person.

This summit is designed for the next transition

Successful founder→Institutional builder

Less dependenceMore leadership leverageStronger systemsA culture that carries the standard when you are not in the room

01 · BUSINESS

Makes money.

The founder can create revenue, solve problems, and drive growth — but the engine still depends heavily on personal energy and intervention.

02 · ORGANIZATION

Runs without you.

Leadership, systems, accountability, and standards are strong enough to produce results consistently without the founder being the answer to everything.

03 · INSTITUTION

Outlives you.

The mission, culture, value creation, and leadership bench endure beyond any one person — creating significance, impact, and generational legacy.

The Room

The standard is intentionally high.

This room is built for founders who have already proven they can build a successful business — and are ready to confront what must change to build something extraordinary.

THE STANDARD

You're a fit if…

✓You've already built a successful business generating $3M+ in annual revenue — and you know there's another level.

✓You're ready to build an organization that can operate, grow, and improve without requiring you in every critical decision.

✓You're serious about scaling toward $10M, $25M, $100M and beyond — and understand that what got you here won't get you there.

✓You're willing to challenge the thinking, habits, and assumptions that created your current success so they don't become the very things that limit what comes next.

✓Most importantly, you're willing to ask yourself: “Who must I become to build the organization I'm capable of creating?”

NOT ANOTHER SEMINAR

This is probably not for you if…

×You're looking for the latest marketing hack, lead-generation trick, or “secret” to overnight growth.

×You're looking to sit in the back of the room, take a few notes, get inspired...and return Monday morning to doing everything exactly the same way.

×You're more interested in protecting what's already working than confronting what must change to reach the next level.

×You believe the answer to growing your company is simply working harder, doing more, and becoming even more indispensable.

×You're unwilling to be challenged — not just about your business, but about yourself.

THIS ROOM ISN'T FOR EVERYONE. IT'S NOT SUPPOSED TO BE.

It's for founders who have already proven they can build a successful business and are now asking a much bigger question:

“What would it take to build something extraordinary?”

30 FOUNDERS. ONE ROOM. $100M+ VISION.

What You’ll Walk Away With

You won’t leave with more notes.
You’ll leave with a plan.

This isn’t a day of passive inspiration. You’ll diagnose your organization, identify what’s limiting its next level, and leave with a clear plan for what comes next.

THE OBJECTIVE

Build a company that can scale past the founder — without losing what made it worth building.

By the end of the day, you should be able to see your organization differently: where it still depends on you, what is constraining the next stage, and which change deserves your attention first.

01CLARITY

Know exactly what’s limiting your next level.

Identify where founder dependence is limiting scale and what must change next.

You’ll see where decisions, relationships, knowledge, problem-solving, or execution still unnecessarily depend on you — and where the organization needs greater capacity.

YOU’LL LEAVE WITH Your Founder Dependency Score

A clear view of your primary organizational constraint and where founder dependence is limiting scale.

02VISION

Define what you’re actually building.

Move beyond the next revenue target and get clear about the organization you ultimately want to create.

A business makes money. An organization runs without you. An institution outlives you.

Which one are you building?

YOU’LL LEAVE WITH Your Larger Than Life Organizational Vision

Clarity around the organization you’re building and the next major milestone required to move toward it.

03LEVERAGE

Discover what only you should still be doing.

Identify what needs to leave your plate, where you remain the bottleneck, and which responsibilities or decisions need to move deeper into the organization.

“What am I still doing today that the founder of the organization I want to build would no longer be doing?”

YOU’LL LEAVE WITH Your Founder Stop-Doing List

A focused list of responsibilities, decisions, and recurring problems you need to stop personally owning.

04ORGANIZATIONAL CAPACITY

Find the pillar that’s holding you back.

Evaluate your company through the four pillars Brett uses to think about organizational capacity.

PRINCIPLESPEOPLESYSTEMSCULTURE

Where are you strongest? Where are you weakest? Which pillar, if strengthened, would create the greatest leverage for your next stage?

YOU’LL LEAVE WITH Your Four Pillars Organizational Assessment

A clear diagnosis of the organizational pillar most responsible for constraining your next level.

05SCALE

See the gap between today’s company and tomorrow’s organization.

The leadership demands, operating model, and constraints change as scale compounds.

Understand the gap between the company you operate today and the organization capable of reaching your next meaningful level — whether that road leads to $100M+ or another significant milestone.

YOU’LL LEAVE WITH Your Scale Gap Analysis

A practical view of the capabilities, leadership, and organizational architecture your next level of scale will require.

06ACTION

Know exactly what deserves your attention next.

The goal is not to leave Chicago with 42 pages of notes and a temporary burst of motivation.

WHAT DO I DO MONDAY MORNING?

Identify the 3–5 highest-leverage changes required in the organization — then select the ONE priority that deserves focused attention over the next 90 days.

YOU’LL LEAVE WITH Your 90-Day Founder Scale Plan

One defined priority, the changes around it, and a clear starting point for the next 90 days.

YOU’LL KNOWwhere you are.

YOU’LL KNOWwhat’s holding you back.

YOU’LL KNOWwhat needs to change.

AND YOU’LL KNOWwhat to do next.

The goal isn’t for you to leave Chicago more inspired. It’s for you to leave seeing your business differently.

Brett Penager with arms crossed against the Chicago skyline

He didn't just study success.
He survived what created it.

Entrepreneur · Author · Coach

Brett Penager is an entrepreneur, author, coach, former Hall of Fame wrestler, and the founder of Be Larger Than. Over more than two decades, he helped build Chiro One Wellness Centers into a nationwide chiropractic organization with 160+ offices across 13 states — alongside decades of business wins, failed ventures, major setbacks, and rebuilding from zero.

Why this summit matters

That is the point of this summit.

Not theory from the sidelines. Pattern recognition earned by building, losing, rebuilding, scaling, and learning what actually allows an organization to become larger than the founder who started it.

40+ YEARSEntrepreneurial experience

9-FIGURECompany-building perspective

5 FAILURESReal-world lessons carried forward

1EXTRAORDINARY Success story — and the patterns behind it

The Working Agenda

What the day is built to confront.

No filler agenda. No parade of unrelated speakers. The day follows the founder's real progression from current success to scalable organization.

01 · REALITY

Where are you still the bottleneck?

Surface the founder dependencies, hidden handoffs, and decision loops that become increasingly expensive as the company grows.

02 · ARCHITECTURE

What must become a system?

Separate what truly requires founder judgment from what should live in process, metrics, ownership, and operating cadence.

03 · LEADERSHIP

Who can carry the standard?

Strengthen the leadership layer so responsibility moves deeper into the organization without sacrificing quality or speed.

04 · CULTURE

What survives when you're absent?

Build alignment around principles, expectations, and behaviors that keep the organization coherent as complexity increases.

05 · SCALE

What changes on the road to $100M+?

Understand how the constraints, team structure, operating model, and leadership demands evolve as scale compounds.

06 · LEGACY

What are you actually building?

Turn growth into a deliberate vehicle for significance, institutional value, generational wealth, and impact that outlives you.

“

Brett's life is proof. He was the athlete, the leader we all looked up to — and he's overcome immense adversity to build real affluence.

Dr. Ben Lerner · Regenerative Medicine Expert

Founder Investment

One day. One room.
One decision about what comes next.

30 Founders. One Room. $100M+ Vision.
Application Required · Invitation Only

Founder Investment

$1,997

Admission is based on fit — not speed.

Participation is intentionally limited to 30 qualified founders. Once the room is filled, applications will close. No countdown. No early-bird pressure. The room is the scarcity.

Your Invitation Includes

✓Full-day summit experience

✓Founder Transformation Workbook — including your Founder Dependency Score, Four Pillars Organizational Assessment, Scale Gap Analysis, and 90-Day Founder Scale Plan

✓Lunch & refreshments

✓Signed copy of Larger Than Life

✓Private alumni community

✓Private 30-minute post-Summit Scale Review with Brett

Signed copy included

October 29, 2026 · Chicago

Request your invitation.

The LARGER THAN LIFE Business Summit is intentionally limited to 30 founders committed to building extraordinary organizations. This brief application helps us understand where you are, what you’re building, and whether this is the right room for your next stage of growth.

Larger Than Life Business Summit

Request Your Invitation

30 Founders. One Room. $100M+ Vision.
Designed for founders of $3M+ businesses who are ready to build the organization required for the next level. This isn’t about how impressive your résumé is. It’s about where you’re going — and who you’re willing to become to get there.

The application begins the Summit experience

✓Clarify your current scale, ambition, and founder dependence.

✓Identify the single constraint and change that matter most right now.

✓Give Brett pre-Summit intelligence so the day can feel built around the founders actually in the room.

Private founder review · response within 24 hours

Every application is reviewed by a real person. You’ll receive an email confirming we received it, and Brett will follow up with your acceptance or rejection within 24 hours. If selected, you’ll receive a private invitation and payment link for the $1,997 Founder Investment.

~6 MINthoughtful application 24 HRSaccept / decline decision 30founders only

Application required · Invitation only · Founder Investment $1,997